6 Tips and Strategies to Increase Customer Loyalty with Packaging Inserts

July 29, 2021

How can you increase customer loyalty? One way is to provide your customers with a personalized experience. You can do this by including inserts in their packages to encourage them to come back and shop again. Packaging inserts are an excellent way of achieving great returns on your marketing investment, so here are a few tips from the experts on how you can use these inserts in your Retail Boxes Wholesale to make more money.

Make Use of Greeting Cards in the Packaging

Include a greeting card or letter in the package that uses handwritten fonts. This will make your customers feel appreciated and bring to mind old-fashioned values of customer service, which can translate into increased business returns for you.

Furthermore, you can also include fun greetings in packaging inserts that can make people laugh when their package arrives, put them in good moods upon opening it up, and even remind them why they like your store so much (such as “Happy Birthday! We hope this birthday brings more joyful memories!”) 

Make use of greetings cards in packaging inserts that evoke happy memories or show appreciation (e.g., make people feel like their opinions matter by including social media reviews).

Offer Exclusive Discounts with In-Store Codes


Include a discount code or coupons in the packaging that can only be redeemed in your store. This will create urgency and encourage customers to make their purchase right away, as they know there is an exclusive offer waiting for them if they do.

Offer a discount and free shipping with every purchase to increase customer loyalty. This is also an effective way of encouraging customers who have been on the fence about buying from you before or do not want to pay for expedited shipping because they know it will be cheaper through you than if they order elsewhere.

Add Freebies Outside of Packaging

If you are having trouble coming up with original inserts, include samples of popular products from other brands to increase customer loyalty and curiosity about new things inside the package. It may take some experimenting, but it could pay off big time.

These simple strategies are guaranteed to work well because all companies want satisfied customers who return again and again. Try these tips out today, so more people find themselves giving your company a second chance.

Free Samples Work Like a Charm

Offering a free sample is the easiest way to start building customer loyalty. It is also an easy and cost-effective solution for small businesses that are just starting out or looking to expand their inventory with minimal investment.

Send out free samples with every order so that people have the opportunity to try before they buy. You should also include an insert reminding them where their nearest store location is because this makes it easier for potential buyers who decide not to purchase online from you at first glance but want more information about what type of product suits them best. 

Highlight Customer Reviews on Social Media


Companies that have reviews online will always seem more reliable than those without them, giving customers peace of mind before buying products from your company again. 

You can improve this by adding social media buttons directly onto packing inserts, so customers know where to go next if they want more feedback about your brand. When it comes time for you to make these updates, we’ll be glad to help point you in the right direction.

Moreover, you can also provide reviews by having your satisfied customers fill the forms out and post them inside packages or on separate cards enclosed with each shipment (a great way to avoid negative reviews). 

Allow customer reviews on social media platforms like Facebook, Twitter, and Instagram. If a product is good enough for somebody else’s review, then it is great enough for yours. 

Build Relationships with Customers Through Emails

Build relationships with past customers by sending out emails after previous purchases asking how happy they are with your product quality and service levels. It shows them the brand cares about them.

If your company produces a product, you should offer customers the chance to become brand ambassadors. All they have to do is take pictures of themselves with their products or wearing clothes/accessories from your store and post them on social media channels like Instagram, Facebook, and Twitter. 

Buyers are always looking for free shipping options when shopping online. So offer free shipping as an incentive by using coupon codes that can be collected through email offers to make sure potential buyers know how easy it is to claim this great gift.

Why are Packaging Inserts Important? 

Package inserts are a cost-effective way to advertise your business on the packaging of your product. This gives you a chance to promote new products, retail locations, or anything else that would be beneficial for future customers. 

There is no denying that packaging inserts have many benefits when used correctly. They are great for promoting sales events at certain times of year (e.g., Christmas). They can provide information about specific deals in store from time to time. They allow businesses an opportunity to remind their current customer base about upcoming promotions or changes within the company. Moreover, these inserts are very beneficial for luxury packaging boxes like Magnetic Closure Boxes because they insert add value to the boxes and gives a better experience to the customers.

However, there is one downside: if not implemented properly with enough variety, these pieces can become redundant over time. It is important to remember that customers are fickle, so they will start throwing them away if you are not careful.

Explore your choices to find the best strategy for you, and then implement it with enough variety to keep your customers on their toes.


The customer is always right. Even if they are not, treating them as such will go a long way to improving your business and boosting its success. Use the tips from this blog post and you can be sure that customers will continue coming back for more of what you have to offer. 


We hope you liked our blog post on six tips and strategies to increase customer loyalty with packaging inserts. Please do not forget to leave a comment. Thank you for reading it!

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